Privacy policy

Rev 2/2026 

European Regulation (EU) 2016/679 (hereinafter also referred to as the “Regulation”) establishes regulations on the protection of natural persons with respect to the processing of their personal data.

In compliance with the principle of transparency set out under Articles 5 and 12 of the Regulation, Trentino Marketing S.r.l. provides the information required under Article 13 of the Regulation.

The personal data Controller is Trentino Marketing S.r.l. (hereinafter, the “Controller"), in the person of its legal representative, with registered office address at Via Romagnosi n. 11, 38122 – Trento, phone (+39) 0461 219300, e-mail privacy@trentinomarketing.org Certified E-mail (PEC) trentinomarketing@pec.visittrentino.it

The Compliance & Privacy Manager is the person appointed to respond to the Data Subject in the event of the exercising of the rights provided for in articles 15-22 of the Regulation and described below.

The contact details of the Data Protection Officer (DPO) are: Trentino Sviluppo S.p.A., Via F. Zeni n. 8, 38068 – Rovereto, e-mail dpo@trentinosviluppo.it (use subject line “Richiesta intervento RPD ex art. 38 Reg. UE”) (“Request for DPO Assistance under Article 38 of EU Regulation”).

The processing of your personal data shall be based on compliance with personal data protection regulation, and particularly with the principles of fairness, lawfulness, and transparency, storage limitation, and data minimisation in accordance with Articles 5 and 25 of the Regulation. Your personal data shall be processed using appropriate safety measures, in compliance with the provisions of Articles 5 and 32 of the Regulation.

1.     PURPOSES AND LEGAL BASIS FOR PROCESSING

The data minimisation principle establishes that the only data that may be collected and processed are data which are relevant and not excessive in relation to the specific purposes for which they are processed.

The principle of storage limitation states that data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed, save in exceptional cases.

For these reasons, and in order to comply with Article 13 of the Regulation, we provide below the specific purposes of processing  and the legitimate basis that allow the processing of your personal data (including the legal grounds  upon which processing is based). Your personal data shall be processed in order to

•       SENDING NEWSLETTERS REGARDING, FOR INSTANCE, EVENTS, PROMOTIONAL ACTIVITIES, OR HOLIDAY OFFERS IN TRENTINO, PROMOTED BY THE CONTROLLER.

The legitimate basis for processing is found in Article 6 (a) of the Regulation: the data subject has expressed its consent to the processing of his or her data for one or more specific purposes.

2.     NATURE OF THE PROVISION OF PERSONAL DATA AND CONSEQUENCES OF FAILURE TO PROVIDE DATA

The provision of your personal data for the second purpose is not mandatory; however, it is necessary for the sending of press releases and/or invitations to press conferences. Failure to provide such data will make it impossible to receive this information.

3.     METHODS OF PROCESSING

Processing shall be carried out using manual and automated  (digital/electronic) means, using criteria designed to ensure the confidentiality, integrity, and availability of such data.

Your personal data shall be processed, exclusively for the purposes above, by duly trained members of staff (or other contracted associates), and particularly by Persons in Charge of Processing, who have been appointed to such role, and by persons qualified as Assigned processing staff, who are expressly authorised to process personal data.

In addition, your data may be processed, for the above purposes, by persons who carry out activities which are instrumental for the Controller (including outsourced service providers), who provide appropriate guarantees with respect to the protection of personal data, and are appointed as Data Processors under Article 28 of the Regulation. You can obtain an updated list of said Processors can contacting the Controller at privacy@trentinomarketing.org, using subject line: APP/Sito – elenco responsabili (APP/Website - List of Processors).

4.     AUTOMATED DECISION-MAKING PROCESSES AND PROFILING

Processing also includes profiling (Article 4 (4) of the Regulation). This  automated  data processing consists in utilizing personal data to assess, for instance, target, interests, or geographical location. The criteria used is the following: based on user choices and browsing, users are entered into specific clusters to whom are sent communications that pertain to said choices.

5.     DATA COMMUNICATION AND DISCLOSURE (CATEGORIES OF RECIPIENTS)

Your personal data shall not be disseminated.

6.     DATA TRANSFER OUTSIDE OF THE EU/EEA (European Economic Area)

Your personal data shall not be transferred outside of the European Union/EEA.

7.     DATA RETENTION PERIOD

In compliance with the storage limitation principle detailed above, we inform you that the storage period for your data shall be 

•      for generic marketing purposes: until the user’s consent is revoked, but in any case, no longer than 48 months from the time in which the consent was provided;

Ince the retention period is ended, your data shall be erased and/or anonymised to be used for statistical purposes.

8.     RIGHTS OF DATA SUBJECTS

You may exercise, towards the data Controller (using the contact details indicated above) the data afforded to data subjects under the Regulation, at any time.

Based on the Regulation, you may

•      request access to your personal data and obtain a free copy of the same (Article 15);
•      should you find your data to be incorrect or incomplete, request the rectification of incorrect data or to have incomplete data completed l (Article 16);
• ·         where the legal conditions are met, request the erasure of data (Article 17), or exercise the right to restrict processing (Article 18);
• ·         receive the data  concerning you, provided by you to the Controller, in a structured, commonly used and machine-readable format, and you have the right to transmit said data to a different controller; where technically feasible, you also have the right to obtain your data to be communicated directly, by the Controller, to a different controller (Article 20).
• ·         where the legal conditions are met, object to the processing of your data, at any time, on grounds related to your personal situation (Article 21(1))
• ·         object to the processing of your data (including profiling), at any time, where processing is carried out for marketing purposes (Article 21(2))
• ·         under Article 19, the Controller shall communicate any rectification or erasure of personal data or restriction of processing carried out to each recipient to whom the personal data have been disclosed, unless this proves impossible or involves disproportionate effort; should you request it, the Controller shall provide you with the names of those recipients. 

You have the right to withdraw any consent you have provided at any time and free-of-charge (Article 7); such withdrawal shall not affect the lawfulness of processing based on consent prior to its withdrawal, by unsubscribing or sending an e-mail to privacy@trentinomarketing.org.

In addition, you have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) and with the competent Judicial Authority.

For the purpose of added transparency, please find below a table summarising our processing operations.