100 e + anni di turismo nel Garda Trentino

100 years of tourism

An important anniversary

Exactly 100 years ago, in 1926, Italy established its first local tourism boards, known as Aziende di Cura, di Soggiorno o di Turismo. Among them was the organisation in Riva del Garda, the forerunner of today’s Tourism Board, Garda Dolomiti – Azienda per il Turismo.

The history of tourism in the Northern Lake Garda (Alto Garda) area began much earlier, in the 19th century. However, 1926 marks the creation of an independent organisation dedicated to welcoming visitors and supporting the development of the tourism sector.

It is a significant milestone, and one we would like to celebrate together with the entire Garda Trentino community.


A long history of tourism on Lake Garda

The history of tourism in the Alto Garda area began long before the Tourism Board was established and is closely intertwined with the social and economic development of the area.
To explore and share this rich heritage of entrepreneurship, hospitality and destination promotion, we will be hosting a series of events and initiatives from June to November.

Save the date now

• 4 July - 15 October
  8:30 pm | MAG – Museo Alto Garda, Riva del Garda
  “Visit Lake Garda!”
  Tourism poster exhibition
  3 July, 8:30 pm - Exhibition opening
   

• 6 July
  5:00 pm| Palazzo dei Congressi, Riva del Garda
  Alto Garda. Dove il turismo ha una storia (Alto Garda. Where Tourism Has Deep Roots)
  Discover a new historical study dedicated to the development of tourism in the Upper Garda area, created in collaboration with MAG – Museo Alto Garda.
   

• 20 July – 31 August
  Riva del Garda
  Once Upon a Time
  Riva del Garda, streets in the town centre
  Open-air exhibition of enlarged vintage postcards depicting Riva del Garda.
  
   
• 5 October – 6.00 pm
  6.00 pm | Palazzo Martini, Riva del Garda
  Italians, Visit Trentino
  When mountains and tourism served the cause of Italian irredentism.
  Historical talk exploring how the mountains were promoted for tourism and how tourism itself became a tool in the process of integrating Trentino into Italy.
  Event organised in collaboration with the SAT section of Riva del Garda
  
   
• 9 October – 6.00 pm
  6.00 pm | Rocca, Riva del Garda
  From Postcards to TikTok
  How tourism communication has evolved, from printed postcards to Artificial Intelligence 
  
   
• 3 November
  The Future of Tourism
  Palazzo dei Congressi, Riva del GardaRound-table discussion: a look at the future of the tourism sector in the Garda Trentino area and beyond.

All events will be held in Italian.